500 Pickup Trucks Sailed Away, Deepening Internationalization Strategy

In the magnificent internationalization journey of Chinese automobile enterprises, China National Heavy Duty Truck (CNHTC) has always stood at the forefront of the trend, and has been the No. 1 exporter in the industry for 20 consecutive years, and has taken “building a world-class full-series commercial vehicle group” as the vision of the enterprise. As a new-generation strategic product launched by Sinotruck, Borsun pickup truck has been aiming at the world since its birth. With technological innovation as the engine and quality strength as the backbone, Borsun is aiming at the global users to create high-end pickup truck products with both practicality and quality sense. The 500 units of BOSUN pickup trucks are going out to the sea, which is a key leap from planning to implementation of the internationalization strategy of China National Heavy Duty Truck Corporation (CNHTC), and it is a double victory of BOSUN pickup truck's “hardcore strength + precise positioning”, and it is another declaration of BOSUN pickup truck's competitiveness in demonstrating the competitiveness of China's pickup trucks to the world.

In recent years, under the promotion of the “One Belt, One Road” initiative, bilateral exchanges between China and Ecuador and other South American countries have increased significantly, and trade exchanges have achieved remarkable results. Responding to the national strategy, China National Heavy Duty Truck Corporation (CNHTC) has made this region one of the main target markets for export. On the other hand, the economies of many South American countries are dominated by agriculture, mining and construction industries, and pickup trucks are highly suitable for production and transportation needs as they combine cargo, off-road and household functions, and consumers have high acceptance of pickup trucks, and the market share of pickup trucks in some countries accounts for more than 20% of the total sales of automobiles year after year, which is a new high ground for China's pickup truck exports.

Before the development of the model for South American market, the engineer team of Bosun pickup truck made a comprehensive research on the operating environment of the model in South America, fully understood the local climate, terrain, road conditions, oil, driving habits, etc., and made dozens of targeted technological improvements: the hill assist system developed for mountainous road conditions ensures the reliability of the power system and increases driving safety; the innovative altitude recognition system effectively solves the problem of power degradation in plateau areas; and the innovative altitude recognition system effectively solves the problem of power degradation in plateau areas. The innovative altitude recognition system effectively solves the problem of power attenuation in plateau areas; the dual-stage fuel filtration system significantly enhances the adaptability of oil; through the anticorrosion upgrading of key components such as exhaust pipes and drive shafts, the vehicle is able to comfortably cope with highly corrosive environments; and the development of the Spanish language interactive system further enhances the sense of experience of the user.

In addition to the adaptive modification, the commercial model of Bosheng pickup truck delivered this time is equipped with Weichai 2.0T diesel engine, with a maximum power of 140kW and a maximum torque of 420N-m, which has a leading performance. At the same time, the vehicle applies multiple acoustic sound insulation technology, the quiet effect is comparable to the gasoline engine, refreshing the comfort experience of diesel pickup trucks. In terms of safety and durability, the new high-strength cab has a torsional stiffness of 32,000Nm/deg, the strength of key materials is as high as 1,500Mpa, the percentage of galvanized plate is more than 50%, and the durability test of salt spray cycle is up to 1,000 hours, which is far more reliable than the industry standard, providing users with long-term stable use guarantee.

At the event, customer representatives from Ecuador and other parts of the world witnessed the glorious moment of 100 units of pickup trucks in the clouds together, and two customer representatives from Ecuador, Juan DeHowit and Jose DeHowitt, expressed their trust and recognition of the Chinese automobile company in their video message. They believe that this cooperation “opens up a path of trust and success, and is a courageous step to redefine the possibilities of our pickup trucks”.